Challenge:
How do you create a distinctive and consistent brand world for Twister that goes beyond individual campaigns?
The brand needed a recognizable visual language that could work across packaging, shopper marketing, digital, social and communications, while capturing the playful, spontaneous personality that makes Twister unique.

The idea:
It's all in the stripes.
Inspired by Twister's iconic spiral shape, we developed a flexible visual identity system built around the product's most distinctive asset. By translating the twists of the ice cream into a bold striped design language, we created an ownable brand world that could stretch across every touchpoint while remaining instantly recognizable.

My role:
Concept · Art Direction · Design System Development

From defining the strategic visual idea and core brand assets to developing a scalable design framework for packaging, POS, digital, social and future campaign communications. The system provided a consistent foundation for the Twister brand across channels and markets.