Challenge:
How do you position Unilever Food Solutions as more than a foodservice supplier?

Professional chefs face constant pressure to adapt to changing consumer tastes, new technologies, sustainability demands and evolving food trends. UFS needed a distinctive global communication platform that would help chefs navigate the future with confidence.

The idea:
Taste Tomorrow.

Together with copywriting, we developed Taste Tomorrow, positioning Unilever Food Solutions as a forward-looking partner for chefs around the world.

To bring the platform to life, we created a scalable brand communication identity and photography framework that visualised the full food journey: from close-up shots that make taste tangible, to chefs in action, and the agricultural landscapes where ingredients begin. The result was a distinctive global design system connecting today's kitchen with tomorrow's food ecosystem.

My role:
Strategic Platform Development · Brand Communication Identity · Design System · Art Direction · Photography Framework

Developed while embedded within Unilever Food Solutions as part of the Oliver team.