Challenge:
How do you introduce a new product to a younger audience while staying true to Knorr's promise of delicious, accessible and wholesome food? The launch needed to highlight speed and convenience without compromising on taste or quality.

The idea:
More time to play.
Instead of focusing on the product itself, we focused on the benefit it creates. By showing how a quick and easy meal gives people more time to enjoy the things they love, we created a playful social-first campaign with dynamic editing, relatable moments and an energetic cast.

My role:
Concept · Art Direction · Production

From developing the campaign concept and key visuals to creating social-first content and directing the production of static and video assets across digital channels.