Challenge:
How do you transform an orchid from an everyday commodity into a brand people genuinely value?
Sonatural needed a distinctive positioning and identity that could move the category away from the low-cost, disposable perception often associated with orchids, while highlighting the quality and care behind the product.

The idea:
More than just another orchid.

We repositioned Sonatural around the craftsmanship behind every plant. Each orchid is grown for 106 weeks before reaching the store and comes with its own hang tag, highlighting its growing journey like a small birth certificate. Combined with 100% paper-based sustainable packaging, the new identity elevated the category with a fresh, contemporary and accessible premium feel.

My role:
Brand Strategy · Positioning · Art Direction · Brand Identity

Developed the brand positioning, brand book and visual identity, and led the rollout across packaging, gifting, brochures, digital assets and trade show experiences.